• Blackmore Wealth Management

  • Client Profile

  • CONTACT: Rob Blackmore
    PHONE: 03 545 8029
    BUSINESS: Financial Services

  • PROJECT: Website Redesign
    TYPE: INTRO+1 Biz
    WEBSITE: BmoreWealthy.co.nz

  • Project Background

    When Alla came across the website for Blackmore Wealth Management in mid-2018, she noticed that it was outdated, not secured, and still using Flash technology which had been discontinued by Adobe (see image below). A closer look revealed that the website was lacking proper SEO, and overall it was not user-friendly.

    This website had been online since 2010/11 but was not performing well in search results. So, Alla approached the business owner, Rob Blackmore, to discuss the state of his current website and whether or not it was benefitting his business.

  • Rob said that in all the time he had that website, he hardly ever got a client through it. New clients were finding him mostly through word of mouth. His experience with his first website left him feeling that it had just been a huge waste of money. He could not see the value in being bothered with it.

    However, Rob agreed to give Alla the opportunity to show him how we've helped other business owners and what we could do to help him get more online exposure for his business. A meeting time was scheduled for the presentation.

    At that meeting, Alla and Rob did some Google searches together to see how his current website was ranking for his top keywords. In most cases, despite going as far as page 5, Rob's website was nowhere to be found.

    Alla showed Rob the results for a number of our clients that are prominent on page 1 for many relevant search terms. Rob found this quite impressive. He also complimented the visual appeal and the modern look of the websites created by us as well as how easy it was to navigate them.

    Rob was also very happy to hear that he would be able to update the content on his new website himself after it was launched. He could make changes to the text and photos as well as being able to publish blog articles himself.

    By the end of the presentation, Rob could see the value of having a website that gets results. However, he wasn't able to proceed at that time.

    Finally in mid-February 2019, Rob met with Alla again for a recap of her presentation. This time he was ready to move forward. He signed up to get started on the road to having a brand new, beautiful, hassle-free, results-driven website for his business!

  • Responsive Website Creation

    Within a day of signing up, we got started on the installation and pre-design phase of Blackmore's new website. This phase includes signing up to a number of Google services which help to make the website more user-friendly and search-friendly.

    These platforms include:
    1) Google Recaptcha - to reduce spam sent through website forms.
    2) Google Analytics - to keep track of daily visitors to the website.
    3) Google Tag Manager - to easily connect the website to other Google services.
    4) Google Search Console - to submit the new website to Google once launched.

    Next step was to transfer over the content from the old webpages to the most appropriate places (or a temporary holding page, if needed) on the new website.

  • Design Phase

    During this phase, we worked on the initial design of the homepage and inner pages. We set the website colours and font families based on our client's brand guidelines. We uploaded the logo and created an appropriate favicon. Then we focused on arranging the client's content (text, images, video, etc.) on the various pages of the website.

    Once this was done, a couple weeks after the start of this project, Alla arranged an in-person preview session with our client so that she could show what had been done and get our client's feedback. Rob was very pleased with the progress and was quite excited about his new website.

    Based on the feedback we received, we made some changes. At this point, we also focused on editing the website's text so that it was both user-friendly and search-engine-friendly. The website was now almost ready to be launched.

    Alla had another meeting with Rob and Sarah to go over the website. At that meeting, Rob determined that it was best to give the KiwiSaver section its own webpage. This is a major part of his business but was being lost on the current page.

    A couple days later, the website had been updated and we provided our client with access to the new website. This way, Rob and Sarah could review each page of it at their leisure, proof-reading the infomation for accuracy and completenes.

  • Pre-Launch Phase

    By Thursday 18th of April, we were ready to launch the new website for Blackmore Wealth Management. We just needed Rob to connect us with the company who manages his domain name. However, the Easter holidays were upon us so we had to postpone the launch for a few more days.

    Finally, we were able to launch the new website on 26 April 2019!

  • Post Launch Report

    As usual, following the launch of the new website for Blackmore Wealth Management, we submitted the sitemap to Google via the search console. We also submitted an indexing request for each of the new webpages to kickstart the search ranking process on Google.

    The webpages of the old website had previous been indexed by Google. The first screenshot below shows this.

    To better understand the comparison between the old and the new that will be discussed in a moment, please be aware of a few things:

    • The text in BLUE is the Title of the webpage and is usually pulled from the Title Tag of that page.
    • The text in GREEN is the web address or URL of the webpage.
    • The text in GREY is the Description of the webpage. Google gets this from the page's meta-description or from text on that particular webpage.
  • Now, let's compare the search results of the old website (shown above) with those for the new website (shown below).

    1) Title Tags
    The title tags on the webpages of the new website are more descriptive and keyword-rich. This results in better ranking on Google and other search engines. This also helps searchers as they scan the search results page.

    2) HTTP vs. HTTPS
    The old website did not have an SSL certificate for secure data transfer. Notice that the URLs don't have HTTPS on them. On the other hand, the new website has an SSL certificate. Hence the HTTPS in the URLs.

    3) Number of Webpages
    The new website has fewer webpages than the old one but these pages are more thorough.

  • Immediate Results

    Minutes after submitting the indexing requests to Google, we started tracking a number of top keywords in the 4 geographic locations most relevant for our client's business.

    Notice, in the below screenshot, that the website is ranking on the 1st page of Google for 32 of the 40 localised keywords being tracked. In most cases, it's the NEW webpages that are ranking. We can tell by looking at the column labelled "URL Found". The URLs with the question mark in them are from the old website.

  • Epic 1st Week Results

    The results shown above are just the tip of the ice-berg. It's only been about 5 days since we launched, and a manual search reveals that our client's website is on page 1 of Google for at least 100 competitive keywords in their most important NZ locations - Nelson, Blenheim, Marlborough, West Coast!

    Of particular interest, is the fact that the website is ranking very well for a wide variation of localised keywords involving their main services around KiwiSaver and superannuation.

  • 4-Week Update

    It's been about 4 weeks since the website went live and it continues to do very well in search results. The list of keywords being tracked has been adjusted to focus on our client's area of expertise - KiwiSaver. So, you'll find that the screenshot below does not have exactly the same keywords as the above screenshot.

    After just a few weeks post-launch, you can see that our client's website is on page 1 of Google for 38 of the 40 localised keywords being tracked!

    Also, notice that the URLs being found are all for pages on the new website.