Blackmore Wealth Management

Rob said that in all the time he had that website, he hardly ever got a client through it. New clients were finding him mostly through word of mouth. His experience with his first website left him feeling that it had just been a huge waste of money. He could not see the value in being bothered with it.

However, Rob agreed to give Alla the opportunity to show him how we've helped other business owners and what we could do to help him get more online exposure for his business. A meeting time was scheduled for the presentation.

At that meeting, Alla and Rob did some Google searches together to see how his current website was ranking for his top keywords. In most cases, despite going as far as page 5, Rob's website was nowhere to be found.

Alla showed Rob the results for a number of our clients that are prominent on page 1 for many relevant search terms. Rob found this quite impressive. He also complimented the visual appeal and the modern look of the websites created by us as well as how easy it was to navigate them.

Rob was also very happy to hear that he would be able to update the content on his new website himself after it was launched. He could make changes to the text and photos as well as being able to publish blog articles himself.

By the end of the presentation, Rob could see the value of having a website that gets results. However, he wasn't able to proceed at that time.

Finally in mid-February 2019, Rob met with Alla again for a recap of her presentation. This time he was ready to move forward. He signed up to get started on the road to having a brand new, beautiful, hassle-free, results-driven website for his business!

During this phase, we worked on the initial design of the homepage and inner pages. We set the website colours and font families based on our client's brand guidelines. We uploaded the logo and created an appropriate favicon. Then we focused on arranging the client's content (text, images, video, etc.) on the various pages of the website.

Once this was done, a couple weeks after the start of this project, Alla arranged an in-person preview session with our client so that she could show what had been done and get our client's feedback. Rob was very pleased with the progress and was quite excited about his new website.

Based on the feedback we received, we made some changes. At this point, we also focused on editing the website's text so that it was both user-friendly and search-engine-friendly. The website was now almost ready to be launched.

Alla had another meeting with Rob and Sarah to go over the website. At that meeting, Rob determined that it was best to give the KiwiSaver section its own webpage. This is a major part of his business but was being lost on the current page.

A couple days later, the website had been updated and we provided our client with access to the new website. This way, Rob and Sarah could review each page of it at their leisure, proof-reading the infomation for accuracy and completenes.

By Thursday 18th of April, we were ready to launch the new website for Blackmore Wealth Management. We just needed Rob to connect us with the company who manages his domain name. However, the Easter holidays were upon us so we had to postpone the launch for a few more days.

Finally, we were able to launch the new website on 26 April 2019!

Now, let's compare the search results of the old website (shown above) with those for the new website (shown below).

1) Title Tags
The title tags on the webpages of the new website are more descriptive and keyword-rich. This results in better ranking on Google and other search engines. This also helps searchers as they scan the search results page.

2) HTTP vs. HTTPS
The old website did not have an SSL certificate for secure data transfer. Notice that the URLs don't have HTTPS on them. On the other hand, the new website has an SSL certificate. Hence the HTTPS in the URLs.

3) Number of Webpages
The new website has fewer webpages than the old one but these pages are more thorough.

Minutes after submitting the indexing requests to Google, we started tracking a number of top keywords in the 4 geographic locations most relevant for our client's business.

Notice, in the below screenshot, that the website is ranking on the 1st page of Google for 32 of the 40 localised keywords being tracked. In most cases, it's the NEW webpages that are ranking. We can tell by looking at the column labelled "URL Found". The URLs with the question mark in them are from the old website.

The results shown above are just the tip of the ice-berg. It's only been about 5 days since we launched, and a manual search reveals that our client's website is on page 1 of Google for at least 100 competitive keywords in their most important NZ locations - Nelson, Blenheim, Marlborough, West Coast!

Of particular interest, is the fact that the website is ranking very well for a wide variation of localised keywords involving their main services around KiwiSaver and superannuation.

It's been about 4 weeks since the website went live and it continues to do very well in search results. The list of keywords being tracked has been adjusted to focus on our client's area of expertise - KiwiSaver. So, you'll find that the screenshot below does not have exactly the same keywords as the above screenshot.

After just a few weeks post-launch, you can see that our client's website is on page 1 of Google for 38 of the 40 localised keywords being tracked!

Also, notice that the URLs being found are all for pages on the new website.