CONTACT: Alice Stone
PHONE: 03 577 5674
BUSINESS: Accounting
PROJECT: New Website Design
TYPE: 1PAGE Biz Plus1
WEBSITE: BlenheimAccounting.co.nz
Prior to us reaching out to Blenheim Accounting Ltd, the business had never had a website. Located in the heart of Blenheim, they were mainly depending on word of mouth and street visibility in attracting new clients.
However, in today's digital age, having a proper digital presence is becoming a vital element in getting more business. This was the topic of Alla's first discussion with Alice, the owner of Blenheim Accounting Ltd. Alice agreed and was open to scheduling a time for a more in-depth discussion.
So, a couple days later, Alla returned to have a presentation meeting with Alice. During the presentation, they focused primarily on the specifics of Alice's business and her desire to have a very streamlined and clear-looking website that was easy to navigate and down to the point.
Alla shared a few related websites from our portfolio. Alice needed no further convincing. She decided to sign up right then and there for the creation of a marketing website for Blenheim Accounting Ltd.
The rest of the time was spent discussing the specific categories that Alice wanted to focus on in creating the content for her website.
Work began immediately following the client's signup on 17th October, 2018. We installed the core files for WordPress on the hosting account and went through our initial setup process.
We also sent our welcome email with a list of the type of information we would need to create the initial design. Alice was very proactive and quickly started to provide us the requested info.
Alla made arrangements with Alice for the 1st November to show her a preview of the website. This gave Alla the opportunity to get Alice's feedback on the initial design as well as to go over what else was needed to get the website ready to launch.
Following that meeting, Alice sent over the final bits of missing info and we promptly updated the website. Now it was time to launch the website.
Since the domain name for Blenheim Accounting Ltd was managed by another company, we would need to coordinate with them to get the website launch. But first, we notified our client that they were NOT currently listed as the owner (registrant) of their domain name. We advised them to contact the company managing their domain name to get this sorted asap.
Once this was sorted, we went ahead with the launch. The new website went live on 19th November 2018.
As with all the websites we create, we submit the new website to Google after we launch it so that Google can add the website's content to its search index.
Shortly thereafter, we did a SERP check to see how the new website was ranking for a number of major keywords. This is shown below in the column labelled FIRST. At that time, the website was ranking somehwere between pages 3 and 9 of Google search results.
Six months later, this 1-page website is now ranking on pages 1 to 3 for these same keywords.
Auckland | Bay of Plenty |
Canterbury | Gisborne |
Hawke's Bay | Manawatu-Wanganui |
Marlborough | Nelson |
Northland | Otago |
Southland | Taranaki |
Tasman | Waikato |
Wellington | West Coast |
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