It's Time for YOU to Leverage the Popularity of Online Search to Gain More Exposure, Get More Business & Generate Cash Flow!
and we encourage you to...
Start with a Branded, Well-Optimised Website
linked to a domain name you own.
We GUARANTEE you willLOVE our
Beautiful, Worry-Free, Marketing Websites that GET RESULTS!
Click to Find Out Why ...Right Now!
So, let's talk about the WHY... or rather the WHYs.
A List of Online Marketing WHYs
The initial statement above and its related encouragement present us with a number of WHYs:
WHY is online search so popular?
WHY leverage the popularity of online search?
WHY should your business have a website?
WHY have a branded, well-optimised website?
WHY should your website be linked to a domain name YOU own?
WHY do we guarantee that you will LOVE our Marketing Websites?
We'll answer these questions below.
A Fun Take on Why ...Y
Why is Online Search so Popular?
Online search involves using the Internet to look for an answer to a question; for a solution to a problem; or for information about someone or something. Online searches are performed via search engines.
Today, the most popular of all search engines is Google!
Searching online or "googling" has become increasingly popular because:
it is convenient - available wherever you have Internet access
it is instantaneous - provides quick results to your query
it is bountiful - provides multiple results to your query
it is non-judgmental - provides results without questioning your query
Why Leverage the Popularity of Online Search?
I'm sure you'd agree that a business without sales is just a hobby. Yes! The continued existence of your business and its capacity for growth is dependent on the sales of your product(s) and/or service(s). Those sales will come from a combination of your new customers and your existing customers.
Whether you know it or not... whether you like it or not... the reality is that more and more consumers are going online to research products, services, and businesses before making a buying decision. Many online searchers go on to call or visit the business to get more info, to book an appointment, or to make a purchase.
If you do not have a web presence that can be easily found by your target audience, then you are missing out on a huge share of your marketplace!
By leveraging the popularity of online search, you can:
put your business in front of a multitude of potential customers
solidify your presence in the mind of current customers
provide answers to frequently asked questions
make better use of your time in running your business
improve the effectiveness of your marketing strategy
give your business a competitive edge
grow your business - in reach and in size
increase your revenue and cash flow
Why Should Your Business Have a Website?
Some business owners are not yet convinced of the value of having a website. So, let's take a look at why you SHOULD have a website for your business.
Like a business card, your business website is a marketing tool. At minimum, it can provide information about who you are, what you do, where you are located and how to contact you. But, a business website can be so much more powerful than any business card.
Unlike your business card, your business website is (or can be):
Accessible - available online 24-7 (cannot be lost or thrown away)
Expandable - can have much more info than on a business card
Interactive - visitors can leave comments, feedback, reviews, etc.
Updateable - keeping your contact info current is easy
By having a website for your business, you can:
Answer Questions - give visitors answers to their questions
Build Credibility - help people get to know you and your business
Control Reputation - use customer testimonials to prove your value
Expand Reach - go beyond word-of-mouth and referrals to get more customers
Express Empathy - show customers that you understand them and can help them
Establish Authority - show people that you are an expert in your field
Generate Leads - draw new customers to your business
Instill Trust - humanize your website by showing the people behind it
Provide Information - tell visitors about your products/services using text, images, and videos
Sell Online - allow customers to purchase your products/services at their convenience
The factors that contribute to your website being branded include:
your domain name
your logo and favicon
the colour scheme and font scheme
the page layout and menu structure
your choice of images
the tone of your text
the use of video
the quality of your content
the use of domain-based emails
Having a branded website for your business can:
increase awareness and memorability of your brand
improve trust and loyalty in your brand
set you apart from your competitors
shorten the sale cycle of your services/products
lower your marketing expenditure
heighten the ease and frequency of recommendations/referrals
Why a Well-Optimised Website?
A well-optimised website is one that is user-friendly, device-friendly, and search-engine-friendly.
To be USER-FRIENDLY, your website must:
be quick to load and easy to navigate
be free from clutter and pleasing to the eye
have easy-to-find contact information
have text that is scannable and easy to read
have customer-focused, easy-to-understand content
have clear calls to action to guide your visitors to their desired solution
To be DEVICE-FRIENDLY, your website must adapt to whatever device it is accessed on. It should look great to your visitors, and work well for them, whether they are using their desktop, laptop, tablet, or smartphone.
To be SEARCH-ENGINE-FRIENDLY, your website must:
use valid web coding
have a crawlable link structure
have a regularly updated XML sitemap
use human-readable, descriptive URLs
use short, descriptive filenames and alt text for images
include good on-page and on-site SEO
Having a well-optimised website for your business can:
improve your site's ranking in search results
increase your flow of organic (free) traffic
bring you more targeted customers
have an impact on the research/buying cycle
enhance your lead generation efforts
improve your conversion rate
reduce your bounce rate
attract new business
increase your sales
Why Should Your Website be Linked to a Domain Name YOU Own?
Domain names are a low-cost investment in your business. Whether you get your business website professionally built or you decide to use a DIY website builder, you will want to link it with a domain name that is owned by you. In the case of using a DIY website builders, you'll need to upgrade to one of the paid accounts that allows you to link a custom domain name to your website.
There are many benefits to having your own domain name and linking it to your website. These include...
Brand Identity - builds your brand authority
Credibility - adds believeableness to your business
Findability - search engines tend to prefer websites with own domain name
Marketability - easier to add to your business card and other promotional material
Memorability - easier for you and others to remember your web address
Professionalism - elevates your business from hobby to serious contender
Portability - you can change web hosts and keep using the same domain name
Shareability - easier for you to tell/give others your web address
Trustworthiness - can show your local geographic location
Why do we Guarantee that you'll LOVE our Marketing Websites?
More precisely, why do we guarantee that you'll love our beautiful, worry-free Marketing Websites that work?
Well, let's start with the fact that our Marketing Websites are beautiful, worry-free, and they work to effectively promote your business online 24/7.
They are BEAUTIFUL - a lot of research, creativity, and care goes into creating each and every one of the Marketing Websites we create for our clients. Tremendous consideration is given to the color palette and font choices. Appropriate use of whitespace is employed to ensure an appealing, uncluttered look.
They are WORRY-FREE - with our iBF Managed Hosting option, we free you from the hassles of managing a web hosting. We perform a FULL back up every day. We keep the website software - WordPress, your theme, and plugins - up-to-date. A few less things for you to worry about.
They WORK - built from the ground up with marketing in mind and then infused with YOUR x-Factor so as to attract your desired customers. Basic principles of direct response marketing and consumer psychology are used throughout the website to guide web visitors to your desired outcome.
Then add the fact that our Marketing Websites are BRANDED and WELL-OPTIMISED - built to help visitors get to Know, Like and Trust YOU!
YES! When you make the decision to get a Marketing Website from iBeFound, you are choosing a website that will help you...
Leverage the Popularity of Online Search to Gain More Exposure, Get More Business & Generate Cash Flow!