As business owners ourselves, we understand how precious and valuable your time is. With this in mind, we've streamlined our website design process to get your business' online presence up and running as quickly as possible.
Our special approach to every project ensures that we consistently deliver great results. This begins even before our first consultation with you.
When we receive your request for a consultation or we are referred to you by one of our clients, we do an initial test of your online presence using Google. At this point we simply want to get to know a little about your business as well as to gauge what (if anything) you have been doing to market it online.
On your scheduled day/time, one of our marketing consultants will meet with you (in person or via Skype) to discuss your business objectives to see if we are the right fit for what you are trying to achieve. If necessary, followup meetings will be arranged.
Once you commit to working with us, we will get started on the initial design of your website. At minimum, we need a digital copy of your logo and a list of your main services and/or product categories. Throughout the creation process we'll keep you informed and we'll let you know when we need content for your site.
Once you've reviewed the final draft of your new website and are happy with it, we'll then prepare your website for its launch date. This involves linking it to your domain name. Then it usually takes about 24 hours for the website to go live. Once live, we run it through our post-launch checklist.
What It Actually Takes to Create a Website
The following infographic does a great job of breaking down the workflow involved in creating a website.
Yes, the creation of Marketing Websites for businesses involves MUCH more than installing a theme or template and making a few changes! It involves understanding the goals of the business owner PLUS the needs of their clients/customers AND bringing these elements together in such a way that the end result is eye-catching, user-friendly, device-friendly, search-engine-friendly, and fulfills its purpose of marketing your business.
Our Website Design Process
There are a number of phases in our website design process and each phase has a number of steps. The main steps are outlined below...
Phase #1 - SETUP:
WordPress software is installed and configured
security plugin is installed and configured
search engine optimization plugin is installed and configured
backup plugin is installed and configured for automated backup
some additional ease-of-use plugins are installed and configured
Phase #2 - DESIGN:
appropriate RESPONSIVE theme is installed as a starting point
website's colour scheme is developed around the client's logo
appropriate font types are chosen and added to the theme
layout of the homepage and subpages are configured
favicon is created and uploaded
Phase #3 - CONTENT:
website architecture is customized for client's needs
relevant number of pages is created (based on chosen package)
info provided by client is reviewed, refined, and/or re-written as needed
relevant content (i.e. text, images, videos, etc.) is added to each page
Phase #4 - PRE-LAUNCH:
SEO settings are checked
accessibility and cross-browser tests are performed
functionality tests are performed
website text is proofread and links are checked
client reviews completed website
Phase #5 - LAUNCH:
client's domain is linked to hosting account
DNS settings for client's domain is updated
website is published to become live on the web
functionality and links are re-checked on live website
Phase #6 - POST-LAUNCH:
Google Analytics and Google Tag Manager are set up and verified