Post-Launch Marketing Website Support

Consider for a moment the place where you are living. It might be a single-family house, a townhouse, an apartment building, or some other housing structure. At some point in the past, the construction of that housing structure was started. Fast forward some months later and the construction was completed.

Once the construction phase is over and the building is ready to be used, does this mean that there is no more work to do?
What do you think would happen if no further work is put into that building?

Ok, here's a hint...

The end of the construction phase of a house is NOT the end of working on it! No... now the upkeep phase begins!

There's a variety of tasks that must be done if you want to keep your home and its contents in tip-top shape.
Some household tasks need to be done daily.
Some on a weekly or monthly basis.
While other tasks only need to be done once or twice a year.

Along similar lines, when your website is launched, this does NOT mean that there is no more work to be done.
Rather, your website project simply moves from the CREATION phase to the MAINTENANCE phase.

The STRUCTURE, the CONTENT, and the PERFORMANCE of your website all need to be continually looked after.

Below are the main tasks involved in keeping your website online and in tip-top shape.

When you choose to use our iBF Managed Hosting with the Marketing Website we build for you, the STRUCTURAL upkeep is taken care of.
This means we handle:

• DAILY backups of your ENTIRE website
• updates / upgrades to the hosting environment
• updates / upgrades of the WordPress core files
• updates / upgrades of the theme files
• updates / upgrades of the plugin files
• uptime monitoring to make sure your website is up and running
• security monitoring to keep hackers at bay
• fixing any technical issues associated with the hosting of your website

If you decide to use your own hosting account, make sure you have measures in place to handle these structural elements.

In addition to the structural upkeep that comes with our iBF Managed Hosting services, we can also assist with the CONTENT and PERFORMANCE aspects of your marketing website's post-launch maintenance.

After your new website is launched, you will receive an email with website access details and content update instructions. This will include a link to a page with a selection of video tutorials showing you how to update various elements on your website.

If needed, we can also provide 1 Hour of FREE virtual training to show you how to make updates to your new website. This offer of FREE virtual training is only available during the first 60 days following the launch of your website.

Any training session needed beyond the 60 days post-launch will be invoiced at our current hourly rate and must be paid prior to scheduling a session date.

NOTES:

• ALL recurring payments (including iBF Website Support packages) are processed AUTOMATICALLY via Stripe which accepts VISA and Mastercard credit / debit cards.
• Monthly Website Support packages are month-to-month recurring subscriptions. You can cancel OR upgrade/downgrade at anytime by sending a request via email or Contact Form at least 14 days PRIOR to your next payment date.
• If you are NOT signed up for one of our Post-Launch Website Support packages and you require us to make any content changes on your website, you will be charged our Hourly Rate for website maintenance of $120 +GST. Minimum website maintenance charge per request will be $60 +GST which covers up to 30 minutes of maintenance/update work. Payment must be received PRIOR to start of work.
• Please note that rush work will incur an additional charge.
• Monthly Content Tweaks minutes do NOT rollover.
• Google Accounts Maintenance refers to the Google accounts related to (and set up during) the website creation process. They are Gmail, Google Recaptcha, Google Analytics, Google Tag Manager, and Google Search Console.
• SEO Audits and Website Health Checks are available upon request. How often you can make a request depends on your Website Support Package.
• You must be signed up to the appropriate Website Support package for at least 3 months AND your Marketing Website must be live for at least 6 months PRIOR to requesting your FIRST SEO Audit and Website Health Check.
• You must be signed up to the iBF Growth Focus package for at least 3 months PRIOR to requesting your FIRST Business Marketing Consultation.
• Business Marketing Consultations are scheduled for a duration of 1-2 hours and are primarily conducted via Skype or other appropriate online meeting room. It may be possible to arrange a face-to-face meeting for local clients.