The Conqueror – Is It Your Brand Type?

In our continued coverage of the 12 character types that began in the article Does YOUR Brand Take a Stand? – the Archetypes, we have already looked at 3 of the 12.

Now, we turn our attention to our fourth character type – The Conqueror. Is this the archetype of your brand?

As shown in the image below, the etymology of the word conquer suggests that it literally means “complete a search”.

In modern day language, there are a variety of meanings and usages of this word. In the context of brand archetypes, to conquer means “to gain, win, or obtain by effort, personal appeal, etc.” OR “to gain a victory over; surmount; master; overcome”.

The Hero, the Warrior, and the Champion are other names for the Conqueror.

So, is YOUR brand “identified by an ability to meet and overcome adversity”?

Does it believe in meeting challenges head on?

Are its core values resilience, relentlessness and self-confidence?

Does it take a stand for empowerment?

These include:

• “Winning is everything”
• “Winning takes talent, to repeat takes character”

A Conqueror champions values such as:

• Courage
• Determination
• Endurance
• Persistence
• Success
• Status
• Honor

A Conqueror disdains:

• Weakness
• Self-Doubt
• Defeat
• Vulnerability

These include:

• Fearfulness
• Selfishness
• Cowardice
• Failure
• Pessimism
• Giving Up

Some well-known personal Conquerors are:

• Vince Lombardi
• Lance Armstrong
• Michael Jordan
  
  

Some everyday people who are personal Conquerors:

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• Malala Yousafzai [Women’s / Children’s Rights Activist, Nobel Peace Prize Winner]
• Zach Pickard [has the rare premature-aging disorder progeria]
  
  

[I would like to add some more everyday personal brands to this list. If you know of any that might fit into this category, please submit your suggestion via the comment section below. I will review them and determine whether or not they make suitable candidates to be added to the list. Thank you in advance.]

Some well-known business brands that are Conquerors include:

• The Marines
• Nike
• Weight Watchers
• Gatorade
  
  

Here are some more Conqueror-type businesses:

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[I would like to add some more businesses, preferably small to mid-sized, to this list. If you know of any that might fit into this category, please submit your suggestion via the comment section below. I will review them and determine whether or not they make suitable candidates to be added to the list. Thank you in advance.]

For more on conquerors, you might find the following resources interesting:

• Building Courage With Meditation
• Culture Of Courage: Creating A Culture That Breeds Bravery
  

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