In a previous article on “The How of Branding”, we devised a 2-part system for business branding:To begin, let’s clarify the steps [...]
Picture this… you’ve decided it’s time to make a purchase (big or small). You have a general idea of what you’re looking for,[...]
Recall the 2-part system that makes up the personal branding process:In a previous article, we covered the steps to take in Defining YOUR Personal [...]
In the article, “Understanding Business Branding – Part 4”, we narrowed down the personal branding process to a 2-part system [...]
As we continue our discussion on understanding business branding, we want to turn our attention to the HOW… How do you brand yourself? How do [...]
While the term ‘business branding’ has been around for a long time, the use of the term ‘personal branding’ is much more [...]
In the first article in this series, we defined branding as “the process of promoting a promise of quality AND encouraging experiences that [...]
With so much talk about branding these days, it’s only fitting that we discuss the following questions: What is branding? What are the benefits[...]