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  • Does YOUR Brand Take a Stand? - the Archetypes

    Before ALL else, we are all just PEOPLE! Recognizing, understanding and using this FACT is a key element in personal and business success, especially [...]

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    How to DEFINE YOUR Business Branding Strategy

    In a previous article on “The How of Branding”, we devised a 2-part system for business branding:To begin, let’s clarify the steps [...]

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    Through Their Eyes: Lack of Pricing Transparency

    Picture this… you’ve decided it’s time to make a purchase (big or small). You have a general idea of what you’re looking for,[...]

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    How to IMPLEMENT YOUR Personal Branding Strategy

    Recall the 2-part system that makes up the personal branding process:In a previous article, we covered the steps to take in Defining YOUR Personal [...]

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    How to DEFINE YOUR Personal Branding Strategy

    In the article, “Understanding Business Branding – Part 4”, we narrowed down the personal branding process to a 2-part system [...]

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    Understanding Business Branding – Part 4

    As we continue our discussion on understanding business branding, we want to turn our attention to the HOW… How do you brand yourself? How do [...]

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    Understanding Business Branding – Part 3

    While the term ‘business branding’ has been around for a long time, the use of the term ‘personal branding’ is much more [...]

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    Understanding Business Branding – Part 2

    In the first article in this series, we defined branding as “the process of promoting a promise of quality AND encouraging experiences that [...]

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    Understanding Business Branding - Part 1

    With so much talk about branding these days, it’s only fitting that we discuss the following questions: What is branding? What are the benefits[...]

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